There was a
time when companies used to focus more on their production. As that was the
only source of revenue generation for them. But when more and more companies
started emerging in one industry, the focus of those companies partially
shifted from production to marketing. Now, only those companies are successful
who are able to market their brands in the best way possible.
But one of
the core elements of brand marketing include the 'logo design'. This logo is
also known as the brand identity of a company. But what a logo design reflect
in a brand?
As stated
above, a good quality logo design needs to be memorable, interesting and unique
in its own way. We all have different perspective and that is why we all like
different types of designs. So, it's difficult to say which logo is a good
quality logo. But we can check some of the good quality logo design by their
latest trends.
What is the purpose of a logo?
Logo is the
core element of a company brand marketing. That is why most of the time it
happens that you are not able to recall the name of the company, but you
remember its logo design.
Logo act as
a substitute to the name of the company. Its used in many places just to increase
goodwill of that company.
Why logo trends change?
Every year
logo trends change. These logo trends appear and disappear with the passing
time. This appearing of new designs in a particular year is mainly due to the
influence of the societal culture on the logo designs.
2013 logo trends:
Even in
2013, some of the new logo designs that have recently rolled out include some
of the new logo trends.
1. ‘Here’ logo design trend:
It’s a GPS society today. The global positioning
phenomenon has become recognized that almost all the software companies are now
starting to use the ‘here’ sign of GPS in their logo design.
2. Streamers:
As you can see, many shopping malls, design companies
and mainly those which are related to arts are using streamers in their logo
designs. This is because the streams show a sense of ‘freedom’ and ‘liberty’.
3. Banners:
Well, this design is a little old but its still in the
fashion. Banners in logo design of a company show that the company is prominent
and reliable, even from the past.
New logo design website, soon to commence:
Our custom logo design service website is being relaunched.
The Logo Design Bizz website is going to provide custom logo design services,
brand identity services, business logo design services while keeping up with
the latest trends to its clients. That’s why we have hired some of the best
recruits in the field including, award winning designers and developers for our
custom logo design company.
Let us know what you think about our new Logo Design Company, by providing a comment below.
Hey, nice post...love the way you have presented the whole story...it'salways good to read and get to know quality stuff
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